About Gordon's

We are a little different here. Our selection is different. And the parts of it we emphasize are different. We’re even different from each other: we’re constantly arguing among ourselves about which wines are best, or which styles are best, and especially about why one wine or style of wine is better than another. But there’s still a clear coherence to what we offer: our disagreements are usually concerned with fine gradations within a general consensus. None of us likes industrial wines.
 
But most of the world’s wines are, in fact, produced by industrial processes. Drive across the Napa Valley or the Medoc or the Cotes des Blancs in Champagne and you’ll get an idea why: the amount of land devoted to vines in those places is enormous. The idea that someone or some group of individuals is going to have to walk down each of those rows, hand-pruning, hand debudding, hand-shoot-positioning, hand trimming, hand shoot-thinning, hand-leaf pulling, hand-harvesting, vine after vine, acre after acre, and then hand-pruning all over again to start the next year’s vineyard cycle, just seems preposterous, outlandish, and absurd.